Pricing your services is one of the most stressful parts of starting a business. If you charge too little, you feel underpaid. If you charge too much, you might feel insecure or scare off clients. Don’t worry — this post will help you find a number that feels fair and confident.
🧩 1. Know Your Costs
Before setting any price, write down:
- How much time does this service take?
- What tools or subscriptions do I pay for?
- How many clients can I realistically serve per month?
Even a rough estimate gives you a base cost so you never price below your expenses.
🎯 2. Add Value, Not Just Time
Clients don’t pay you just for your time — they pay for the problem you solve.
Ask:
- What is this result worth to my client?
- How much time or stress am I saving them?
This mindset helps you charge not just based on hours, but impact.
💡 3. Use Bazie’s Rule of 3
Try this simple framework:
| Type | What it means |
|---|---|
| 🟠 Minimum Price | The lowest number you can survive on |
| 🟢 Comfortable Price | Feels fair and reflects your value |
| 🔵 Confident Price | A stretch number you’d charge if you fully owned your worth |
Your real price should sit somewhere between Comfortable and Confident.
🛑 4. Don’t Undersell Just to “Get Clients”
It’s tempting to offer low rates when starting — but cheap clients often:
- Expect more
- Value you less
- Burn you out faster
Charge with respect for your time and energy. The right clients will say yes.
🧸 Bazie’s Tip
“You’re not just offering a service — you’re delivering results. That’s worth something. Price like it.”