Not sure where to spend your time online? Instagram is visual and fun, LinkedIn is professional and focused — but which one is right for you?
Let’s break it down simply.
🟪 1. Start With Your Audience
Ask:
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Who am I trying to reach?
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Are they looking for visual inspiration, or business solutions?
B2C (products, lifestyle, coaching): Instagram
B2B (services, consulting, expert roles): LinkedIn
🧰 2. What’s Easier For You to Create?
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Instagram loves visuals: photos, reels, carousels
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LinkedIn prefers: short posts, articles, conversations
👉 Choose the one that matches your content style. If you hate video? Don’t force reels.
🧠 3. What Feels More Sustainable?
Consistency matters more than platform perfection.
If one app feels more natural to check, post, and connect on — go with that. You can always add the other later.
🧸 Bazie’s Tip:
“Pick one platform. Show up weekly. Engage genuinely. That’s already a win.”